"Beauty revolution", the new LB open house in September


"Beauty revolution", the open house event organised by LB at its headquarters in Fiorano, will be held from 20 September to 6 October concurrently with Cersaie. Italian and international customers will have a chance to see the results of the investments the company has made in recent years, mainly focused on two areas.

In the field of technology, the laboratory has been completely renewed, the production line doubled and a Freestile system and new press installed. As for the grinding department, the existing granulation plant has been renewed and a new body preparation line featuring the latest Migratech 4.0 technology has been installed.

The laboratory processes have also been equipped with the brand new software PLUS by AST4 which represents the present and future of production process monitoring in the ceramic sector and is fully compatible with the principles of Industry 4.0.

The “beauty revolution” pursued by LB could hardly fail to invest in communication, design and aesthetics of the finished product. Not only has the company strengthened its R&D department, it has also begun close cooperation with a major Milan-based firm of architects.

This has led to the creation of the new business unit called LB Arte Italiana, devoted to research into the new aesthetic effects that can be achieved using LB technologies, which evolve constantly and anticipate the needs of an increasingly discerning and competitive market.