Heavy Clay

Rieter and Morando merge


Rieter and Morando, two of the world’s leading brands in the field of clay preparation and shaping, have completed a major business reorganisation.

Andrea Pasquali, Managing director Reiter Morando

Rieter and Morando, two of the world’s leading brands in the field of clay preparation and shaping, completed a major business reorganisation project in December 2018.

The reorganisation consisted essentially of two operations: Keller HCW GmbH transferred its clay preparation and shaping business to the newly-formed company Rieter Morando GmbH located at the headquarters of the historic company Rieter Werke in Konstanz, while at the same time the Italian company Morando changed its name to Rieter Morando srl. The new Rieter Morando unit is part of the European Groupe Legris Industries.

The merger has strengthened the two brands’ positions in the field of clay preparation and shaping equipment, service and spare parts and has created a highly competitive team with unparalleled experience and know-how in the sector. Rieter Morando has a portfolio of up to 7,000 machines installed in 74 countries worldwide and more than 90 different machine models.

This operation will enable the company to focus even more strongly on innovation, customer proximity and support and further consolidate its position as a go-to international partner.

Rieter Morando plans to further develop its core business as a high-performing player, creating employment opportunities while continuing to deliver high-quality, innovative solutions, products and services.

Thanks to its operating autonomy, Rieter Morando will be able to focus more clearly on brand, image and industrial identity. The Konstanz site will be developed as the major centre of competence for service, maintenance and spare parts and will guarantee reliable, long-term support for all customers. The Asti site will focus on R&D and smart technology solutions for industrial production, maintaining close proximity to all factories equipped with Morando and Rieter machines.

Rieter Morando will vigorously pursue its goals and long-term strategies for future development, creating sustainable value while expanding its service offerings and models across all business areas. Along with consultancy and technical advice for its industrial customers, the company will deliver new digital service offerings leveraging industry 4.0 projects.

To support its growth, Rieter Morando plans to expand its R&D investments while pursuing organisational flexibility to ensure a fast time-to-market for customers and to promote adaptability, anticipation of market needs and expansion into new application segments.