Tecnargilla 2016: an increasingly international event
This year once again, Tecnargilla will be a must for all those in the ceramic and brick sector.
For 2016, event organisers Rimini Fiera and Acimac are working hard to increase the already high level of internationalisation. During the last edition, held in 2014, 40% of the exhibitors came from abroad, along with half of the visitors, who attended from more than 100 countries.
For the next edition, set to take place from 26 to 30 September 2016, 60% of the exhibition space is already booked out, with increasing numbers from Germany, Spain, France, Turkey and Greece, alongside confirmed reservations from leading Italian firms.
The high international profile of the event has allowed it to be included in the special plan for promotion of the national exhibition programme, funded by the Ministry of Economic Development through ICE-Agenzia.
Thanks to funding, Tecnargilla 2016 will be able to push its international promotional activities to the next level. A host of representatives will be invited to the fair from countries such as North Africa, South America, Eastern Europe, Russia and former CIS republics, Iran, Turkey, India, South East Asia and Sub-Saharan Africa.
The international advertising campaign in major sector publications has also been extended, spread across more than 120 marketing outlets and on and offline communication campaigns.
To support communication with sector operators, the next few days will see the launch of the event's new website, available at www.tecnargilla.it. Available in three languages (Italian, English and German) and with reduced versions in Chinese, Russian, Spanish, Turkish, French and Portuguese, the new site will be more dynamic, social and responsive for mobile devices to ensure easy, ongoing interaction with the target international community.