BMR invests in customer service


A latest-generation parts warehouse with 22 Modula units has been started up on the Scandiano site.

Paolo Sassi

As part of its increasing focus on customer service, BMR has invested in spaces and resources for logistics and spare parts, well aware that efficient parts management plays a key role in ensuring continuity between the pre- and after-sales stages.

At its headquarters in Scandiano (RE), the leading supplier of ceramic tile finishing technologies led by chairman Paolo Sassi has set up a dedicated department complete with a state-of-the-art warehouse equipped with 22 Modula systems and managed by highly specialised personnel.

A further step forward in the development of after sales service has also been made at the site of BMR USA in Crossville, Tennessee, a full-scale logistics hub supplied with a wide range of spare parts capable of handling requests for technical support rapidly and efficiently. A reconditioning workshop for squaring (and soon also honing) spindles was also set up recently as a further service available to ceramic companies operating in the Tennessee ceramic district, many of which are Italian.

In a further effort to improve customer service, last December BMR opened a new 4,400 square metre building in Scandiano alongside the warehouse built in 2016. Equipped with latest-generation logistic solutions, the new facility will ensure faster response times and cater for the growing complexity of the plants requested by ceramic tile producers. The new building will also feature a showroom hosting ceramic slabs and production machinery, a space where customers and visitors can get a clear idea of BMR’s vision for tailor-made cutting, squaring, honing, polishing and treatment lines.