I-Tech steps up its sales and marketing activities
With the appointment of a new export manager, I-Tech aims to expand in the Americas and in Asia.
I-Tech has laid the foundations for further expansion of its business by strengthening two strategic areas.
With the appointment of Davide Tundo to the role of Export Manager, Sassuolo-based company I-Tech aims to accelerate the process of sales growth in its target markets, including North and South America, Southeast Asia and the Middle East, where its latest technical innovations have shown strong potential for further growth.
A project to step up sales promotion activities under the supervision of newly appointed Marketing Manager Giulia Zanni was launched in April. Initiatives include a complete restyling of the design and content of the company website and the organisation of events and specific communication campaigns aimed at promoting the brand in Italy and abroad and presenting I-Tech’s technical solutions in the field of preparation and management of glazes, engobes and inks.