Socer adopts the new EFI Cretaprint 5th generation ceramic printer


Tunisia-based ceramic company Socer expands its capacity installing the fourth EFI printer at its Chebedda Naassan factory

Tunisian ceramics manufacturer Société de Ceramique de Chebedda (Socer) has added an EFI™ Cretaprint® 5th generation ceramic printer to further expand the production capacity of its tile plant based in Chebedda Naassen industrial zone.

This will be the fourth EFI ceramic printing machine that Socer has installed, expanding the complete EFI ecosystem of ceramic products that the company has adopted in the last years: EFI Cretaprint machines, EFI Cretacolor ceramic inks and the EFI Fiery® proServer, allowing users to achieve accurate colour matching while saving ink costs.

"We have been a loyal EFI Cretaprint customer for 14 years with our first purchase being Cretaprint rotary printers. A few years back, we adopted our first EFI Cretaprint digital ceramic printer and, now, we have decided to invest in EFI's most advanced printer for ceramic and tile decoration. Going digital enables us to meet customer demand as we can produce more work and do it faster. We thank the whole EFI Cretaprint team for the quality of technical material provided in installation and training, their good collaboration, and service team which has been continually available to quickly respond to our needs," said Fares Ben Ayed, CEO of Socer The flexibility and technological robustness of the EFI Ceramic ecosystem puts tile producers like Socer on a path to a future in fully digital ceramic decoration.

With an end-to-end solution, Socer is able to undertake more projects as well as improve its products and processes. According to EFI, this successful 5th generation technology installation at Socer reflects the increased sales and demand the company is witnessing in North Africa, a region which is becoming an important and growing market for ceramic products.