VitrA opens branch in Italy


The new Italian branch of the Eczacıbaşı Building Products Division has opened in Sassuolo to promote the VitrA brand.

The new Italian branch of Eczacıbaşı Building Products, the Turkish group Eczacibasi’s division devoted to ceramic tile, sanitaryware and bathroom furniture production, began operation in March in Sassuolo (Modena).

The opening is part of a new strategy to promote the VitrA brand, a well-known international player in the designer ceramic sanitaryware and bathroom accessories sector. The branch will not only satisfy the company’s growth needs but above all will provide a more effective response to the demands of the Italian market by supplying a wide range of complete solutions for any market segment.

The new branch, which also has a large warehouse, is led by Giliano Cava, a manager with many years of experience in the sector who has been appointed the new VitrA country manager for Italy.

The Eczacıbaşı Building Products Division operates globally with 13 production facilities, including 5 in Turkey and 8 in Germany, Russia and France. Each year it produces a total of 5 million ceramic sanitaryware pieces, 30 million sq.m of tiles, 400,000 bathroom furnishing units, 3 million taps and 350,000 bathtubs.

A globally renowned manufacturer, Eczacıbaşı Building Products exports to more than 75 countries worldwide through its extensive distribution network. Along with VitrA, the Division has three international brands: Burgbad for premium bathroom furnishings and Villeroy&Boch and Engers for ceramic tiles.