Duravit appoints new Head of Southern Region


The position has been filled by Giordano Puricelli, who boasts 30 years of experience and a track record of success.

Giordano Puricelli

As of 1 February, Giordano Puricelli has been appointed Head of Southern Region at Duravit, a leading international bathroom furnishings manufacturer.

He takes over responsibility for the markets of France, Spain, South America, Italy, Tunisia, Morocco, Algeria, Turkey and South Africa. After gaining a degree in political science and an MBA specialising in digital transformation, he has acquired 30 years of experience in the durable and fast-moving consumer goods sectors.

He has occupied a range of managerial positions in Italy and abroad and boasts a long and successful track record in the development of sustainable markets.

He gained experience in the medical sector as a former general manager at Umbra Spa, while his stint at Grohe provided him with valuable insights into the sanitaryware industry.